Archive for June 6th, 2012
The philanthropic on-line auction house, Charitybuzz, has just launched a new initiative, known as “Do Good Dream Big” which, for a sizeable contribution to charity, will give the donor access to their favourite celebrity (subject to the latter’s agreement). For a minimum of $20,000 the company – already highly successful in organising on-line celebrity auctions – will liaise with the chosen star, obtaining their agreement to the nature and timing of the date, the appropriate total sum, and the charity they wish to benefit. When the concept was tested with a private focus group it raised several hundred thousand dollars, and the company’s Founder, Chairman, President and CEO, Coppy Holzman, is predicting that the fully-launched concept will rake in millions of dollars a year. He emphasises that through his existing work he has established excellent relationships with many of the top celebrities, and he is confident that most reasonable requests will reach fruition within around twelve months. He cautions that some dreams are just not feasible, but believes that as far as possible those who want to do good should be able to live out their big dreams, and he welcomes the opportunity to be part of what he sees as “a trend towards altruistic endeavours” – adding that “people just want a viable way to contribute” to charity. Charitybuzz has so far raised more than $65 million for non-profits that include the Global Poverty Project, St. Jude’s Children’s Research Hospital, amfAR and the William J. Clinton Foundation.